How to Start a Website for Your Painting Business

After running a very successful direct mail campaign I started my own website. What started out slow in the way of response grew over a period of 2 years, to the point where I can envision not doing direct mail in a few years.

First I am not telling you to create the site yourself. But you need to think about what to say. Starting a website for your painting business begins with your web design. What I mean is that you need to think about what it takes to reach the people in your area. You will want to advertise by mentioning the areas local to you that you want to service. After all it won't do you any good getting calls from across the country, so you will want to confine your region. Of course having photos is very good. Then telling what you do in your business is necessary.

After you have started to firm up your thoughts go to the keyword link and research the most popular keywords that are stimulating click through to the keywords in your niche, and use these keywords in your content. You will want a page that you can ask questions, like what their name, address, email is and what is the age of the house? (I want to know if there is know if there is lead paint in the house). I like to ask if the customer ever had experience with a contractor and what kind of experience did they have. What did they want out of the paint job? This page can be set up with an automatic email back to you.

Once you begin to firm up in your mind what you want in your web site then contact http://www.freelancer.com, this is a site where people contact where people can outsource their web design work to a professional web site designer for a fraction of the cost because these designers bid on your site work. https://adwords.google.com: keyword tool

Next, you are probably thinking that this will cost a fortune; fear not, I paid under $100 for a website builder to create my site. And I am currently paying $3.95 per month for a hosting plan. Be prepared for some new experiences, and if you do a good job picking good keywords and content, you will have a good response rate. Once the site is up and running you will see how little effort it takes to have customers call you or email you.

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7 Reasons Why Your Website Needs a Refresher!

Technology, programming, and website standards are constantly changing and progressing. Whereas a site that was designed five years ago may still work, you might be very surprised to learn that, the same programming and design is actually keeping potential customers from buying your products or services.

If your website was created or designed within the last 3-5 years, your business owes to have a fresh design -- a face-lift as we can say. If its been more than five years since your company website was originally designed or even redesigned, you are way overdue.

Refresh these elements of your site:

A website needs to keep customers coming back to you instead of making them leave out of frustration. Listed are our 7 reasons you should update your major source of on-line presence.

1. Update Content, it's the ultimate king:
Remember, content is king and to engage with your visitors you need to offer them essential information that they can rely on.

2. Refresh the imagery, colors and style
Review your use of imagery on the site. Could you use a few new photographs or maybe add a couple of galleries? What about changing the color or styling within the site.

3. Give the audience an innovative reason to visit your site?
Why should visitors come to your website? Your visitors interests and browsing behavior will inform and direct how you go about creating these changes.

4. Explore diverse target audience
You need to understand everything about your visitors from their background, education, job, motivations, interests, hobbies and personal life. Put the time in because it can yield some fascinating insights and tangible benefits.

5. Provide gripping content
True understanding of your audience will help you to provide content they can share, from on-line tools to insightful articles that will get tagged, forwarded, bookmarked, liked and tweeted around the web, spreading the name of your business.

6. Identify areas for improvement
Regularly browse through your entire website with an impartial eye. Try to see it through the eyes of a new visitor and see what you find slow, frustrating or simply clunky.

7. Build into a brand
The desire to do something different or new shouldn't mean wiping the slate clean. Refreshing your website should be looked at as an opportunity to reinvigorate your brand, to put the energy and momentum back into it.

A website needs constant work progress. Little enhancements on regular basis are essential to keep everything up to date and save money on a possible major re-build project.

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Techniques on Building a Good Website

A good business will always find ways to maximize its company's assets. It does not mean that a business must have a maximum manpower though. Some areas need to function without any manpower, like the website for example. In this case, a good technique, and following the guides in web designing will be the key.

There are ways on how to implement better guidelines in web designing. While sticking with the guidelines, it will perfectly work if techniques are associated well. Harmony must be the way in this process. The first guide is regarding the web designer. Corporations have their IT department to take care of this. A board will assign an IT head and the IT head will facilitate the maintenance and upgrade of the web. This is a good option, as the IT people will be governed with company's rules and guidelines. For small and medium sized businesses, they will most likely hire a firm to do their web as they consider this as a one-time deal. This option could save money though.

Make sure that the web design will be governed with guidelines that you laid down to your web designer. The result will be subject for some editing before the web is publicly published.

Match of identity. Your web design must guide you for a matched identity of your image. There must be a purpose why you made a website. You may want it locally, or maybe international, advertising or even online store. The design must be balance giving it an image of your company's purpose. In this way it will be more interesting to stay on your web and harmony will be accounted.

Information on the web is another guide lines to be observed. Before publishing something on the website, make sure that the information is reliable, so when the customer inquires about the insight, you have something as a reference of proof. This may take some time and needs some effort but it is worth it. Information will guide and build a company's trust.

Guidelines must be updated depending on season. Seasonal changes may cause ups and downs on the business. Get prepared and use effective approach to aim for betterment and improvement. Application is hard to follow at most time but it only needs discipline and a role model. Then the rest of the team will just do the implementation if they can see that the owner themselves are regulated with the company's rules and guidelines thus making it more effective and every aspect of the team will be dominated with their own rules and action.

Innovative technology is another big guide line to follow in web designing. An innovative mind and application will result in an advancement of company's growth and expansion. Don't limit your ability to expand and conquer the industry. It is a risk to take at first but it is a potential to reach the peak of success.

Sylvia Grimes lives on the East Coast and is a part time Internet Marketer and Real Estate Investor.

Sylvia Grimes uses her Internet Marketing to attract new business in making money from home

Looking for a Free way to get started Beginners learn Step-by-Step how to make $250/day from home.

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